- Develop Customer Driven Products and Systems,
- Embrace Complexity and Customization with Vigor,
- Provide Exceptional Service in all aspects of our business,
- Deliver product Solutions with Speed and Efficiency
- Responsibility - for the quality and safety of our products
- Integrity - guides our pricing, policies, and promises
- Excellence - shows in our products and services
- Urgency - in acting with purpose on thoughtful decisions
- Culture - fun, growth, effort, cooperation, innovation, improvement
- Priorities - love people, use money, and never confuse the two